Our Tutors on the CIM Courses

The Marketing & Leadership Academy
Richard Mayer

Richard Mayer

Director & Tutor at TMLA

Richard’s interests lie in improving professional marketing standards for individuals, marketing teams and organisations, with a particular focus on business to business marketing, strategic marketing and public sector marketing. Richard has been actively involved  in marketing training and education including projects in the Public Sector and prominent blue-chip companies. He has extensive experience of training and education both in the UK and abroad.

For 20 years Richard was employed at the University of Derby responsible for the management of the professional marketing programmes and development of the new MSC Strategic Marketing. He has published several journals and also contributed chapters to several books on subjects spanning advertising, marketing intelligence, internet marketing and CRM.

Cham Kang

Cham Kang

Director & Tutor at TMLA

Cham Kang is an experienced business, marketing & leadership consultant with experience of working in chemicals, healthcare, engineering, manufacturing, pharmaceuticals & cosmetics markets on a global basis with multinationals & SME’s in the UK.

Cham particular expertise is in developing new products & new markets including strategy, organisational restructuring, change management, marketing/sales/business planning & the training of sales/marketing/operations/technical services/customer service teams.

Amanda Chambers

Amanda Chambers

Director & Tutor at TMLA

Amanda is an experienced strategic manager and marketing and communications professional with 20 years’ experience in the health, leisure, culture and well-being sector. As a Head of Service working in the public sector, leading multiple operational and management teams, Amanda has specific experience in service re-engineering, financial management and efficiency programmes, in particular in the last four years, a period of unprecedented change and challenge for the public sector.

Amanda is a creative and strategic marketing and communications professional with particular expertise in marketing strategy and campaigning and public sector social marketing and has highly-developed skills and experience in marketing training, communications, CRM, income generation and customer service. Having developed and implemented sport, leisure, health and physical activity strategies and led public sport and leisure services. Her marketing teaching and training experience has been developed over the last ten years, as an Associate Lecturer on the University of Derby’s Chartered Institute of Marketing’s Professional programme, receiving a Commendation from the CIM in 2013 and 2015.

Laurie May

Laurie May

Digital Consultant & Tutor at TMLA

Laurie runs Canvas Consultancy, a marketing and website design agency working with business form all sectors to develop and improve their marketing performance. Laurie has previously worked as a business consultant with equine veterinary practices, retail and E commerce businesses across the UK to improve many areas, such as marketing, finance, communication effectiveness, team work, client relations and HR; implementing several new performance management systems and training to managers aimed at improving leadership, communication and team work.

Laurie holds a Professional Diploma in Marketing, and having taught on CIM courses at the University of Derby now teaches on our courses at The Marketing & Leadership Academy.  Laurie brings practical and theoretical experience to her classes, having designed and built websites for clients, as well as writing and implementing several successful digital campaigns, including SEO, paid online advertising, PR,  Social media and CRO (conversion rate optimisation). Laurie received commendations of excellence in 2015 and 2016 from CIM for results on the Diploma in Digital Marketing, achieving a 100% pass rate on the Digital Diploma in 2016.

 

Hayley Walton

Hayley Walton

Tutor at TMLA

A Chartered Marketer, who has delivered exceptional results with significant return on investment from strategic marketing, communication and change management campaigns.

Hayley has experience within a broad range of sectors, including construction, automotive, education, trade, healthcare and public services. Hayley received commendation in 2013, from the CIM.

Hayley is also the CIM Birmingham and Coventry branch chair and elected member for the CIM West Midlands Regional Board.

Joanna Booth

Joanna Booth

Tutor at TMLA

Joanna is a tutor at TMLA. Joanna has extensive experience, having worked for 20 years, in a senior management role, within the not-for-profit sector.

Joanna now works within academia at Derby University. as well as continuing a role within a senior management environment. Joanna has worked in a range of capacities within a number of academic institutions, including development & delivery of programmes in business & marketing, on both taught courses, undergraduate and, postgraduate courses.

Additionally Joanna has taught professional marketing courses and work-based learning initiatives, working with businesses to establish their learning needs and developing solutions that are mutually beneficial.

Nikki Annison

Nikki Annison

Tutor at TMLA

Nikki is an experienced B2B marketing professional with a decade’s industry experience, specialising in the software sector.

Nikki holds a BA (Hons) Marketing degree, as well as a CIM Professional Postgraduate Diploma in Marketing.

Katherine Kemp

Katherine Kemp

Tutor at TMLA

Katherine is an experienced Chartered Marketer and Accredited Public Relations practitioner, having held a number of in-house and agency roles over the past decade. She has worked with many high profile companies in the B2B and B2C arenas, across various industries such as FMCG, manufacturing and technical testing. Currently Head of Marketing & Communications at ESG, Katherine’s role is to develop the strategy for the company’s internal and external marketing and communications, including public relations, advertising, employee engagement, social media, and crisis communications.

Having tutored marketing and communications students since 2013, Katherine has taught a variety of modules which include, Public Relations, Marketing, Mastering Metrics and Integrated Communications. Katherine believes that studying the CIM qualifications boosted her from a tactical marketer, to a strategic marketing professional and she is passionate about supporting other marketers through this journey.

 

 

Rebecca Coldicott

Rebecca Coldicott

Tutor at TMLA

Rebecca is a strategic senior digital marketing consultant with over 12 years experience, gained from a combination of B2B, B2C, in-house and agency roles. Industries covered include; retail, professional services, not-for-profit, automotive, leisure, events, healthcare, SMEs and travel.

Rebecca set up a digital marketing consultancy in 2014 to deliver high quality and strategic marketing for direct and agency clients in the UK. She currently leads clients’ brand, digital and social media strategies for growth. She has delivered successful, award-winning and high ROI campaigns for a variety of high profile clients.

Rebecca holds a BSc (Hons) degree, as well as a CIM Professional Diploma in Marketing.

 

 

Martin Broadhurst

Martin Broadhurst

Tutor at TMLA

In 2010 Martin left his job on the factory floor of a steel fabrication company to co-found Status Social, a social media marketing consultancy, having built online communities on a number of blogs, forums and online gaming channels since his teenage years. During this time, Martin delivered social media training to over 800 businesses in the East Midlands, was the UK’s first tutor for the BTEC in Social Media Marketing and delivered social media marketing campaigns for clients as diverse as UK tourist boards and international B2B trade publications.

Martin joined Katapult, a Creative England Top 50 company, in 2012 to build the inbound marketing service within the business and achieved HubSpot’s Gold Partner status in 2013. He now leads a team of digital marketing experts delivering content marketing campaigns for global businesses in oil and gas, education and leisure, as well as B2B inbound marketing campaigns for businesses across the UK.

In his spare time, Martin likes visiting Derby’s pubs, experimenting with new technologies and watching Derby County. He is also a Fellow of the Royal Society of Arts, TEDx speaker and sits on the D2 Skills and Employment Board, heading up the work readiness task group