Blended Learning

The Marketing & Leadership Academy

Blended learning

Blended learning is e-learning combined with traditional face to face classroom methods. It involves more independent study from the learner and support from the tutor creating a new, hybrid teaching methodology.  It represents a fundamental change in the way learners and tutors approach the learning experience.

A learning model in three parts

Blended learning has three primary components:

  • In-person classroom activities facilitated by the tutor.
  • Online materials, including lecture notes and learning material given by the tutor.
  • Additional structured independent study time guided by the material in the lectures including further reading and activities.

Blended learning uses the classroom time for activities that benefit the most from direct interaction. Additional learning material is then provided so the student can study in their own time. The face to face classroom sessions allows time for more structured exercises to solve problems or work through tasks. Online materials allow for students to choose their own study time and still benefit from tutor supported learning.

Is it for you?

Blended learning does not suit every one!


Benefits of blended learning
  • Greater time flexibility and convenience by working part of the time online from home, office or when travelling.
  • Opportunities to interact with tutors and fellow students both in class and online.
  • Access to up-to-date resources available via the Web.
  • Participate more in class discussions since they can choose environment — online or face-to-face — in which they feel more comfortable.
  • 24/7 access to online course materials.
  • Opportunity to receive individual and more frequent feedback from the tutors.


Disadvantages of blended learning
  • It requires discipline in terms of diary management and time management to keep up to date with the programme schedule.
  • It requires a willingness to study independently with only limited direct interaction and discussion with other students when compared to face to face
  • Responsibility for learning is focused on the student rather than the tutor. The tutor is there to guide and support but there is less direct input available from the tutor.